About WEFI

Company History

Founded in 2018, Western Fresh Industries began as a small family-owned produce distributor. Over the years, we have grown into a regional leader, investing in cutting-edge processing facilities and expanding our cold‑chain network to serve customers across the country.

Our commitment to quality and innovation has earned us the trust of retailers, food service providers, and consumers alike.

Our history

Mission

To contribute to the success of our farmers, customers and employees by investing in the best people and technology and by offering the best products to enhance the return on investment for our customers and shareholders

Vision

Improved rural livelihood through value added agriculture

Core Values

"With discipline as the basis of our way of life. We conduct our business with integrity; We treat our stakeholders with respect, and together we unite to strive for excellence and continuous innovation to ensure our farmer success"

Integrity

We act with honesty and transparency.

Sustainability

We protect the planet for future generations.

Collaboration

We work together with partners and communities.

Excellence

We strive for the highest standards.

Objectives - Our Commitment to Quality

  • To facilitate investment in agro processing, hi-tech agriculture and Agricultural infrastructure projects for value addition to farm produce so as to ensure higher income to the farmers, provide greater employment opportunity in rural areas and better products to consumers.
  • To enhance the productivity of crops in a sustainable manner and give Western Fresh Industries Limited a competitive edge through an integrated approach to agriculture.
  • To accelerate demand-based production of agro-products and develop agro industries in the new global agricultural environment.
  • To empower the farmers with improved technological package including agricultural tools, crop selection and crop management practices to sustain under unpredictable and diverse agricultural conditions.
  • To increase the levels of return to farmers by promoting value additions and consequently improve their standard of living.